What Are LinkedIn Hashtags and Why They Matter
LinkedIn hashtags are words that are a short phrase in front of a sentence or a word, for example, # career tips and # digital marketing. In fact, this ”#” sign is called a hashtag. It helps people find the post they are interested in. For example, have you ever seen a post on LinkedIn that you may not have seen before that day, but it suddenly appeared in front of you when you were scrolling up when you were looking for something?
It was possible because that person used hashtags in the post that you were interested in. So, the type of post you were interested in and when he published such a post, it also appeared in front of you, and like you, that post was shown in front of many people who are interested in this industry. That is why hashtags are very important; they are also used correctly.
So in today’s article, we will learn how to use hashtags on LinkedIn and 9 expert tips that can help you stand out in your post and reach more audiences, which will help you grow very quickly on LinkedIn.
Understanding the Purpose of Hashtags on LinkedIn
Hashtags help people see your post. When you use the right hashtags correctly, your post will appear in front of people who are interested in that industry, skill set, or topic. For example, if you post business-related content or you post digital marketing-related content, you can use the # business or # digital marketing.
LinkedIn will understand who to show your post to. It will show your post to people who are interested in business, who have joined business groups, or who keep typing business in their search bar, or it will show it to people who are interested in digital marketing. This can be very helpful in connecting more people with your post because when you use the right hashtags, your post will appear in front of people who are interested in it. They will read your post, like it, comment on it, or share it. Your reach will grow further with
How LinkedIn’s Algorithm Uses Hashtags
So how does LinkedIn work? How does it see hashtags? It is very important to understand that LinkedIn will show your post to people according to your hashtags. This means that when you add the hashtag job search or hashtag marketing tips to your post, LinkedIn will start showing your post to people who are interested or engaged in such a topic.
Whenever you want to use hashtags, you have to use hashtags related to your industry. This will be very helpful for you, and it will also be easy to understand which people you want to show your post to. In short, using the right hashtags can help LinkedIn decide which people you want to show your post to, which will give you more growth, and you will be able to build more community.
Choosing the Right Hashtags for Your LinkedIn Posts
Choosing the right hashtags for posting on LinkedIn is also very important, but many people get confused about which hashtags will use so that our post will grow well. The simple solution is that you have to follow this formula for one to two weeks,
that you have to search for related posts in your field daily, and look at the hashtags of these posts. Do not look at each of them randomly, but look at the posts specifically, which are growing well, which are viral. You have to copy their hashtags and use them in your post as well, then this will increase the chances that your post will also go viral on LinkedIn, and this is the best way to find the right LinkedIn hashtags for your post.
How to Find Trending Hashtags in Your Niche
Finding trending hashtags is one of the best strategies for your LinkedIn post because it offers you a lot of opportunities. If you are successful in finding the hashtags that are trending on LinkedIn, your post can also go viral. But now the question is how to find trending hashtags.
What you have to do is simply go to the search bar of LinkedIn and search for any keyword like digital marketing or video editing, and see how the posts below it have hashtags and how many followers they have, and how those posts are performing. You can get ideas from the hashtags of those posts.
Another way is to use hashtags in your post that you think are professional and use them to see what results your post shows. If it shows good results, then that is also the best idea. Third, the method is that you have to analyze the hashtags used on the posts of your competitors, especially those who are professionals in your industry and have top-level LinkedIn profiles, and take ideas from them and use hashtags yourself. This will solve your problem of finding trending hashtags and will start generating good views on your post.
Tools to Research LinkedIn Hashtags
Using the right tools that can help you in LinkedIn hashtag research can save you a lot of time and help you find the hashtags that are the best for your post. The first is the built-in search bar that shows you followers and hashtags, and everything else.
The second is some free tools like Hashtagify, Right Ta, and Alt Hashtag, through which you can find trending and related hashtags of your niche. These tools show which hashtags are popular and how they can be grown on and how they can help in fast-growing. You should never rely on tools. You also have to keep your research manual in front of you, but you can use these tools to get an idea from the tool and make your LinkedIn hashtag research journey easy and time-saving
Best Practices for Using Hashtags on LinkedIn
Using the right hashtags correctly can help your posts on LinkedIn get seen by more people and help you grow your professional network. Some of the practices I have listed below can help you with this.
- Use 3 to 5 hashtags per post. Too many hashtags can cause your post to be spammed, so you should use limited hashtags.
- Mix popular and niche hashtags: Combine broad hashtags with some wording to increase reach, such as # career growth and # marketing, or be more specific, such as # B2bMarketing and # career growth, to get your post seen by more people.
- Place hashtags naturally: You have to add them to the end of the post or in the middle of the text, but you have to make sure that you add them naturally, no matter what fits. Never break your writing workflow.
- Create your own branded hashtag: If your post is about your business or your brand, try using unique hashtags like hashtags for your brand name so that people can easily find more of your related posts and content.
- Keep checking performance: See which hashtags are getting you more views and engagement. Use these hashtags in your future posts.
Ideal Number of Hashtags per Post
What is the ideal number of hashtags on LinkedIn? On a post, it is about three to five. Although the platform says that you can use more than 30 hashtags, this is my personal opinion. If you use too many hashtags, your post can become a source of spam. You will also get a lot of attention, and people will not trust you. Posts that have a few hashtags that are completely clear and clarify the topic always go viral. It is important that you include and mix both broad and branded hashtags so that your reach can be maximized.
Where to Place Hashtags — Caption or Comment?
The best place to place hashtags on zis to paste them directly in the caption, not in the comment, because just like on Instagram, if you paste hashtags in the comment, they also help you grow. But LinkedIn keeps things organized in a way that makes your hashtags appear only in the caption, not in the comment, so that when they appear, they appear in the main body of your post. And in sentences, it’s not just that you have to add them in the caption, but you can also use them naturally in sentences, like I’m exploring new # freelance work opportunities,10 minutes. In this way, you can paste hashtags between sentences, but the best place is the caption.
Common Mistakes to Avoid When Using Hashtags
When you use hashtags on LinkedIn or any social media platform, there are some mistakes that people make when using hashtags. You have to avoid them. The first mistake is that people, being uneducated, do not know much about them. They are doing it in their hashtag comment section, or they put so many hashtags that their post looks completely spammy and does not look professional, and its professionalism is completely lost.
Although the law allows you to put 30 hashtags in your post, think for yourself that if the paragraph of your post is a paragraph of four lines, then if you put 15-20 hashtags below it, what impression will it have on a reader when he reads it? Instead of that, mix up the big professional hashtags and create a good, unique hashtag and use it
so that when someone reads it, the hashtag will be. The tags should be few, and your post should look professional. People make mistakes by using the hashtag “Arrellement,” meaning they see that such a hashtag is going viral today, and they use it in their post. You should not do that at all. You should use only the hashtags that are viral according to your niche. You should avoid the hashtag “Arrellement”.
Final Tips to Boost Your LinkedIn Visibility with Hashtags
If you take the help of hashtags to boost your visibility on the link, then you should always try to focus, create a strategy, and use relevant hashtags and use them consistently. You should always use those that relate to your topic, your category. For example, if you are guiding someone about online earning, then you should use hashtags such as hashtag freelancework # online job. In this way, when you use hashtags, they will further boost the visibility of your hashtag, and you will be able to grow well.
Engage with Others Using Similar Hashtags
Engaging with similar hashtags to the hashtags that people are using is a very effective way to grow your visibility, and you can build a great connection and build a large community. When you use LinkedIn, link this post to a larger community that is interested in this topic.
This way, your reach will increase further, so that when people search for that hashtag, they will also reach your post through the LinkedIn search bar, and they will like and share your post. You can also do this by going to the LinkedIn search bar and searching for a hashtag, and see who has posted on that topic, and what they are performing, and you can also go to those posts and like and share them, which will build your interest in people.