If you want consistent sales and leads or you want to grow your business, then you must know that businesses grow because of the system, not because of effort. Many businesses get stuck in their growth because they work on a daily routine, posting messages daily, etc. But when they focus on something other than their business, their business growth stops where they left off.
That is why it is very important to learn how to create such a system of leads and sales so that your business continues to grow even when you are not there. In this article, I will share with you some steps that, if you follow them, you will be able to create a system that will continue to bring you sales and leads even when you are not there.
Why Most People Don’t Have a Sales System
This question also comes to many minds that if such a sales system exists, why can’t more people build it? This is because the mindset of most people is that if they keep working consistently, they will achieve their goals, which is also true. But even if you work consistently, you will get results at the time you work, and you will not get results when you don’t work.
But the advantage of this system is that if you build such a system, you can freely enjoy your weekends, give time to your family, and go for walks, and your business will continue to grow. Many people fail to build such a system because they rely only on content posting, manual outreach; they don’t track leads, follow up, etc.
They don’t understand their customers’ journey, and they don’t follow up with their customers. They don’t know anything about automation, templates, and processes, so they only focus on short-term tasks and want to grow themselves by relying on them. Yes, the guide will solve your problem when you get there.
What a True Sales & Leads System Actually Is
A true sales and lead system actually works for you, even if you are not present, and helps you grow your business. What are the things included in this system? This system includes these things. It repeats daily methods and brings new leads to you.
It creates a function that guides the incoming leads as to what step they should take next. Follow-up is better on automation, and that too in a natural way. A sales process is what converts leads into clients. When all these components work together, your business finally gets leads.
That too only leads to conversion, leads to close sales, and you start getting results, that too even when you are sleeping. In short, it is a system that performs all these tasks without you and keeps giving you results.
Why You Must Create Systems Instead of Goals
Many people have many goals. Some people have goals like, “I want 10 new clients this month.” Some people have goals like, “I want to increase my income to $5,000.” Some people have goals like, “I want 400 leads this month.” But they can’t give you goals by getting clients.
The system can give you goals. Goals only tell you what you want. The system tells you to repeat these things over and over again and shows you the results. These are the leads you want to get. The goals you set for yourself, goals you set for yourself, or the income you wanted to make per month.
I give some examples like, “I want more sales,” and the system likes, “Every lead will receive automated follow-ups, emails, plus a weekly valuable message.” As you can see, goals always only tell you, while the system gives you a workflow that, if you work in this way, you will get this benefit. That’s why it’s so important to learn how to create systems instead of goals if you want to be successful in the long term.
Step 1 — Define Your Ideal Customer & High-Value Offer
A sales system only works when you know who you are targeting, what problems you can solve, and what offers you are providing. Many businesses fail because their systems are very weak and they are not clear about what their offer is, what their audience is.
To know all this, you have to ask yourself some questions, like Who is the person who will pay you for providing your solution?, What are the urgent problems that you can provide a quick solution to, and what is the offer that will attract people? Therefore, when you ask these questions, you will be able to create an ICP, which is called the ideal customer profile. And when you keep your offer strong, your system will also become powerful.
Step 2 — Build a Lead Magnet That Attracts Qualified Leads
To create a lead magnet, you first need to send some valuable things to the person whose information you have taken. For example, if you have taken the contact information of a client, you have to send some valuable information to their contact information.
For example, it can be a tool, it can be an informative video, it can be a guide, you can provide a solution to their problem, or you can provide an audit for free. This means you have to provide them with some value for free on their contact information, from which a lead will be generated, and even if you are not present, that client will be attached to you automatically. This is the first system of automation, but for your lead magnet, you must solve a specific problem and show your expertise.
Step 3 — Create an Automated Lead Capture Funnel
A funnel is a path that every lead follows, so the structure of your funnel should be such that there is a landing page that explains the lead, a form that collects their email and phone number, a thank you page that greets and thanks the leads, and an automatic email sequence, and a call booking page or offer page so that the lead knows what to do next and converts. This is how you can build a system that achieves goals like consistent leads, stable income, and a funnel that will work for you 24/7.
Step 4 — Build a Sales Machine That Converts Automatically
Your sales machine should convert leads into high-paying clients with minimal manual work, including
- automated networking,
- pre-selling content,
- a conversation mechanism,
- automatic scheduling.
This is how you can build a business that will work on its own, and the system will keep bringing in sales even without you.
Step 5 — Automate Your Follow-Up System (The Money Is Here)
Many people do not reply to you on the first attempt, that is why we have to send follow-up messages because if you are going to reach out or have ever reached out before, then you must know how important follow-up is and follow-ups are the messages through which real clients and more money come, so you need an automated email follow-up, automatic DMs, follow-up retargeting ads and weekly valuable messages.
I will explain them a little bit. Automated email follow-ups so that two to 12 images go as a follow-up of the daily follow-up, and automatic DMs mean that wherever you have reached out to the leads for the first time, you can send them a follow-up DM again, and retargeting ads mean that people who have visited but have not taken action on them. Re-advertise so they can take action,
and weekly value messages mean that you create content that can engage people and also get you to follow up. This means that the thing that comes to your potential client’s mind repeatedly is that you sent them a message. A bench without automated follow-up is like a bucket, that too with holes. When you fix it, you fill everything at that party. Similarly, when you set up automation, you can get more clients and grow the business.
Step 6 — Build a Content Engine That Runs Without You
You have to create a system that produces content consistently, even when you are busy; your content engine is included in it. Templates, scripts, books, topic lists, custom posts, and reposting strategies. You only have to create a system once, and that too is very easy these days with AI Gallup. When you set it up, you have to attach your accounts there. For example, if you want to post consistently on LinkedIn, you have to attach a consistent LinkedIn account and put this tool to work. When it publishes your content daily on LinkedIn, in this way, you will be able to create a system that will grow your brand, that too without any manual efforts on your part.
Step 7 — Build Distribution Channels That Bring Leads Daily
If you rely on only one platform for lead generation, it will not be the best approach for you. Therefore, my opinion is that you should distribute your lead generation across different channels so that you can keep getting leads from different channels.
I will tell you the best channels. From organic channels, YouTube, LinkedIn, Instagram, Pinterest, and Facebook groups, etc., from outbound channels, automated cold emails, automatic LinkedIn, Outreach, Jetboard sequences, and cold DM templates, etc., and then the paid channels, which are the best, are Facebook Ads and Google Ads. If your goal is to generate a lot of leads, then you should design a system that can be called a distribution system, and that is not content, but can only help you get leads.
Step 8 — Build Systems to Achieve Goals in Your Business
Now you don’t have to make goals, but you have to create systems that can benefit you in achieving your goals. For example,
- If your goal is to get 20 clients, then you have to create a system that will get you 20 clients in a day.
- If your goal is that you have to post three times a day, then you have to create a system that will keep posting three times a day.
Now you don’t just have to create goals, but you have to create a system that works so that your goals are achieved, and you don’t have to do manual effort, and you don’t even have to worry about it.
Tools to Build a Sales System That Works Without You Free
Now I will tell you some tools through which you can build a system, a cell system basically, that will work without you, that too for free.
Funnels & Landing Pages
The first of the best tools for funnels and landing pages is System. Ave Free to Lakh. You can use it for free. Mailer Lite Convert Kit. These are two tools. You can also take free trials of the m and if you like them, you can also buy them. They will help you a lot in creating landing pages. If you do not know how to create landing pages or create funnels, then these are the best tools for you.
Email Automation
Brevo and Mailchimp are two of the best tools for email automation.
Scheduling
Two tools are best for scheduling
- Calendly
- TidyCal
Content Scheduling
Three great tools for scheduling content:
- Buffer
- Metricool
- Creator Studio
These tools can make it possible for you to build a sales system that will work without you.
The 90-Day Implementation Plan
Now I will tell you a plan that you have to implement for the next 90 days.
- From day one to seven, you have to work on three things: define the ideal client, build a responsive offer, and create a lead magnet.
- From day eight to 21, you have to work on three more things: build a funnel, create an email sequence, set up a calendar, and
- From day 22 to day 45, you have to create schedule content, build DM scripts, and create a follow-up system.
- From day 46 to day 70, you have to launch the funnel, optimize the link landing page, and improve the neutralizing sequence.
- From day 71 to day 0, you have to automate everything, hire a first assistant, and focus only on scaling.
If you follow these things for 90 days, you will be able to create a sales system and a business that works. Will do without you.
Final Thoughts
Your business will grow when your system grows. You don’t need to increase your efforts and implement straightforward things to grow your business. You just have to focus on the system and put your efforts into growing the system. If you want consistent clients, more freedom, and a business or service that works even without you, then you must build a sales system that works without you, about which I have provided complete details. Now you have a complete blueprint. Now you just have to look at your business.
What level is your business? Have you just started a business, or are you an intermediate-level business owner? Here are the advanced-level business owners. After looking at your business, you have to decide which system will be the best for you. Sales system. Because you don’t have to go for the most expensive or the cheapest. Rather, you have to create an average sales system. When it starts generating sales and you start getting results, then you have to reinvest that money and scale your system and grow your business with more freedom.