LinkedIn is not just a platform where professionals connect and companies post their jobs, but it is a platform where even an ordinary person who wants to start their personal brand and has zero money can grow their personal brand. A personal brand is easily created when your network is strong and your posts are well-engaged. But many LinkedIn users still rely on basic posting and commenting.
They don’t know about the hidden LinkedIn features that they can use to maximize their growth. In this article, I am going to share with you the hidden features that you can use to maximize your growth in a short time and grow your personal brand easily. If you want to get clients or jobs, these hidden features will be very valuable.
What Are Hidden LinkedIn Features?
Hidden LinkedIn features are basically those tools or those options that you don’t see on your dashboard, meaning you don’t see them on your profile, but if you use them correctly, those features will help you reach more people, original people, and understand how to grow your audience, improve your results, and build your authority. How to use these features in your niche and how you will get access to these features, I’m going to tell you all about them today.
Why Using Hidden LinkedIn Features Matters for Growth
A question arises in the minds of many professionals as to why these hidden features are so important and what impact they have on growth. In this regard, I will tell you some things, after reading which you will definitely be interested in using these features and learn how to use them.
Stand Out From the Crowd
Due to the high number of active users on LinkedIn, there has been a huge competition on LinkedIn in which it is tough to stand out. However, suppose you learn to use these features and continue to use them accurately, your profile will be displayed alongside big names in your industry, and you will be able to stand out from the competition easily.
Improve Content Performance
So many people post content daily, as competition increases on LinkedIn, but if you understand which content is valuable and which is not, you can easily beat the competition. But just understanding it does not work. Rather, after understanding it, you have to pay attention to your content and improve it according to your niche and based on your industry. Only then will you be able to do that, which you can do easily by using these add-on features.
Attract More Opportunities
From clients to recruiters, everyone on LinkedIn loves one thing, and that is a complete and active profile that is optimized. Many people know how to optimize a LinkedIn profile, but not many know how to do this in a way that clients and recruiters like, using hidden features. That is why hidden features are essential. If you use hidden features, you can optimize your LinkedIn profile well.
Hidden LinkedIn Features That Can Help You Grow Fast
Creator Mode and Analytics
Creator Mode is designed for users who want to grow their personal brand on LinkedIn quickly because it provides them with profile views, post performance data, how their posts are performing, and follower engagement trends, which are very important. By tracking this data, you can easily understand your content, which content is performing well, and create more of that content.
Custom LinkedIn Profile URL
A customized URL improves your SEO, which can increase your chances of appearing in search results on LinkedIn. This is a huge benefit for you because it makes your profile look professional. Instead of a generic URL like LinkedIn.com and so on, which has a lot of numbers, you can customize your URL so that it is easy for people to remember and create a great-looking URL that also looks professional.
LinkedIn Newsletter
Just like YouTube, subscribers are acquired on YouTube, and after that, every time you post a new video, every subscriber gets a notification. Similarly, LinkedIn Newsletter is a feature that sends a notification to your followers and subscribers every time you post a new article, which boosts your reach.
Advanced Features to Help You Grow Faster
The features I shared with you above are some basic features, but now there are some advanced features that can help you grow your link building quickly and also increase your reach.
Creator Analytics Dashboard
This dashboard shows you the performance of your posts, follower growth, and your content engagement, which can be very helpful for you. Before creating a new contact, analyze your previous contact and repeat the strategy of the content that is performing well, and create the next content in the same way. Then your chances of failure and reduced reach will be eliminated.
Saved Searches
You can save your job to clients and their keywords that you search for on LinkedIn. This lets LinkedIn know what your profile is like, what kind of people you want to connect with, and what kind of jobs you want to find, and this creates a lot of opportunities for you to grow because LinkedIn automatically starts showing you the opportunities that match your filters.
Search Appearances Insights
This feature tells you who is searching for you and what keywords they are using. All you have to do is update your About section and headline according to the keywords that people are searching for, and your linked page will start appearing in those searches. This is a very quick growth strategy that you can use to grow your business in a short time without any hassle.
Hidden Features for More Content Visibility
Suggested Replies for Faster Engagement
So LinkedIn gives you automatic replies, which can speed up your conversations, and more engagement means more engagement. Whenever you want to reply to a creator, LinkedIn shows you pre-made templates, and you can have conversations through them. These templates are also available while commenting on your posts, and apart from that, if you are chatting with someone on messaging, you also get this feature.
Post Optimization Preview
You can preview your post, which means that before publishing your post, you can see how that post will look on LinkedIn. This helps you when you want to understand how your post is formatted and how your post is designed. At that time, this feature is very useful for you.
You can also redesign your post and if there is any deficiency in it, then publish it, which will make it easier for you to grow because most of the time, most of the creators’ time and LinkedIn users’ time is wasted because they make a post and then analyze it after two to three days, due to which they waste two to three days in between. So, before publishing, you can preview it once and set it, and publish it, which will make your work faster and save you from wasting three to four days.
Tools Inside LinkedIn That Most People Ignore
Like features, some tools are hidden and ignored by many people, which makes it very difficult for them to grow on LinkedIn. Many creators leave their journey halfway and fail. But if you use these tools, you will definitely succeed.
Competitor Page Tracking
With its help, you can track your competitor’s pages, not only the competitor’s pages but also the company pages, with the help of which you will not have any difficulty in finding trends and there will be no pressure at all in finding the top posts and you will get a lot of help in creating strategies because the post on their page is trending, the trend that is being shown on their page is followed by big companies, so you can also create your own strategies and start posting content.
Content Suggestions Tool
If you want to grow quickly on LinkedIn or even on any other social media platform in a short time, you first have to work on trending topics, which is a very difficult and complicated task to find. But this tool makes it easy for you by giving you suggestions of trending topics. All you have to do is create content on these trending topics, and the range of your content will keep getting boosted.
LinkedIn Mobile App-Only Features
Just as you can use LinkedIn’s hidden features on desktop, there are also some features for the mobile app that will make it easier for you if you are a mobile phone user and work on LinkedIn via mobile.
Voice Notes in Messages
Typing every message manually and sending it after typing it deeply is a very difficult task, and even most people don’t like to read because they don’t have that much time. However, using this voice note, which is available in the LinkedIn mobile app, if you want to send a personalized message to anyone on LinkedIn, you can send it through a voice message, which increases the chances of getting a reply.
AI-Powered Writing Suggestions
Just Like This also provides AI writing suggestions on mobile phones, using which you can strengthen your posts and even optimize your LinkedIn profile to increase your chances of appearing in search results.
Final Thoughts
Now that you know everything about hidden LinkedIn features, let me give you some short tips on how to use them. Never stick to one feature, but keep testing multiple features. There may be a feature that can help you out more than the others. You have to test all the features and start using the feature that helps you because these features are made for your convenience.
Therefore, if you are a professional person, you also have to keep in mind that there should be no question mark on your professionalism. If you reply to comments suggested by AI, people may think that you are not a professional or that you are a genius. If you don’t have a person, then you have to pay special attention to this thing, and you have to grow quickly by using these tools.
And if you want to know more about tools that you can use to automate your LinkedIn workflow and enjoy it while you grow and grow automatically, then you can check out this article of mine.