How to Follow Up Leads and Close Deals. This is such an excellent way that big businesses are growing using it, and you must be thinking that as a business owner or a freelancer, you cannot work with many clients but agencies work with many clients and they are able to grow the business a lot.
So what is the secret in this? I will tell you that it is this thing that they follow-up strategies and can grow their business because with this, they get more clients. In today’s article, I will tell you in detail what is the method of how to follow up and how to do it so that you get more clients.
Why Following Up with Leads Matters
Following up shows your potential customers or potential clients how serious you are in helping them. But this is only possible if you type the follow-up message correctly, because if you type the follow-up message correctly, it can get you clients. Otherwise, if you keep writing follow-up messages in a wasteful manner and just try to sell, then even if you write a thousand follow-ups right now, your work will not work and you will not get clients. Follow-up helps in this way that when you send a follow-up message to someone,
they read your message and see how serious this person is, and that thing comes to their mind again. Why is follow-up important? This is important because most people are busy. Maybe someone has seen your message once, seen it a second time and then thought of replying, but they have something else to do and that is all that remains. Follow-up helps that person reconnect with you.
A tip for getting them to easily become your customer or client is that you should write your name at the beginning and something helpful in the middle so that they can understand that you want to help them. And at the end, you should give a call to action so that they can easily connect with you and make a decision.
5 Powerful Tips: How to Follow Up with Leads and Close Deals
Sending just a follow-up message is not that difficult, nor is writing it. But I will tell you about five tips that, once you know them, will increase your chances of converting clients from this follow-up.
Send a Personalized First Message
When you send your first follow-up message, you have to personalize it a lot, like you have to write their name at the beginning, or you have to write their company, and the specific problem for which you can provide a solution, you have to write it along with the solution so that the reader feels that this person is serious and is sending a personalized message in this way.
For example, you can write that if you want to join a content creator as a video editor, then you can type a follower message like this: I saw your videos, they are very good, but if you want to increase their views further, then we can discuss something about it. If you do this,
Be Consistent but Not Pushy
Many sales are closed after the fifth or sixth follow-up, and most people who are intermediate or beginner level, go up after the second or third follow-up. What you should not do is not to go up and be consistent and not push too much.
This means that you are not just selling to them and pushing them to sell, but you have to work in a natural way and write a good follow-up. I have told you this so that if you are writing follow-ups, you know that not many deals are closed on the second or third follow-up, but sometimes the fifth and sixth follow-up can still be helpful for you.
So, you have to take a minimum of seven follow-ups and after that, if you do not get rejected, you have to think about going up, not before that.
Provide Value in Every Message
You have to provide value in every message. For example, let’s say that recently I saw a video that talked about tricks of eating that increase viewership by 10 times. I want to apply that to your video so that we can discuss it. In this way, when you type a follow-up message, it will be better than if you just write a follow-up message and put it on a schedule and send 10-12 messages like that
Use Clear and Friendly Language
When you are learning how to follow up leads and close deals, your tone also matters a lot because if you message someone thinking you are too understanding or more experienced than yourself, your message will not show results, but it will fail and you will not get that client either.
Therefore, you always have to behave like a friend and be confident so that when you message, that confidence is clearly visible in your message and you have to create a friendly environment so that he does not feel that you are a stranger, but rather that he feels that maybe this is a friend of mine and wants to help me.
Know When to Close the Deal
And at the same time when you are sending a follow-up message, your goal should also be that at what point should I offer a closing deal so that you can send a follow-up according to your goal. Well, my advice is that after two to three follow-up messages, you should offer a deal in a gentle and calm manner so that they also think about your deal and their mind becomes clear that you are also providing this service. And if you simply keep telling them the solution and keep providing simple value in the same way, and the conversation continues, you will never be able to close the deal.
Common Mistakes to Avoid When Following Up
You already know the benefits of follow-up messages, and you have come up with some ideas for follow-up messages, but you also have to keep the common mistakes in mind so that you can stay away from them and make your follow-up messages as effective as possible. Here are some mistakes that most people make:
- Number one, they keep using the same type of post over and over again
- They make a kind of template or they copy and paste generic templates, meaning they make a generic template on Google or any chatbot and repeatedly paste it.
- Number three, they don’t track the responses, but they just keep sending follow-up messages in bulk.
- And number four, they are always in a hurry to sell something or the other.
These are some such mistakes. If you avoid them, your follow-up messages will help you get more clients.
How to Use LinkedIn to Follow Up with Leads
LinkedIn is a very powerful and excellent platform. You have to download the LinkedIn accounts of your customers and clients from the details you have. Then you have to follow them one by one. After that, you have to start talking to them through messaging and send follow-up messages there. Because most of the time, emails are not read as much as LinkedIn messages are read.
How can you do this? If you send them a connection request and send a note with it, they can connect you in the first attempt and start your conversation.
Number two, if this does not work with the client, meaning they accept your connection request and after that, messaging cannot be done, then you should continuously react to their posts, meaning like, share, comment on their posts, etc., which will keep your profile in front of them. They will remember why you built the connection with them.
Conclusion: Turn Conversations into Conversions
Now that you all know how to follow up with leads and convert them into closed deals, your framework should be to focus on first-time lead generation. Once you have generated leads, once you have completed the lead generation process, start sending them follow-up messages. And as per the follow-up messages they send, offer them your deal in the follow-up message reply and take working with them seriously and act on it so that you can close as many clients as possible.