Ever since LinkedIn introduced short-form content to the platform, LinkedIn has become a very powerful platform for creators, freelancers, and marketers. Many users keep searching for how to post short videos on LinkedIn because they know that short videos give more reach than text posts.
That is why in this guide, in this article, I will share with you how to upload vertical videos on LinkedIn, how the new video feed works, and how to optimize your videos for LinkedIn video. After reading this article, you will be able to publish your post or video post on LinkedIn, and it will get you more followers and grow your business.
What is LinkedIn’s Video Feed?
LinkedIn Video Feed is a mobile-first, full-screen, scrolling experience for short-form videos similar to TikTok and Instagrams and Facebook Shorts and YouTube Shorts. It is a section in the mobile app that shows you LinkedIn vertical videos based on your interests. For example, if you search mostly for career tips, it will show you videos like motivational clips and short messages. This improves LinkedIn content visibility and helps creators reach a larger audience.
Why Short Videos on LinkedIn Might Boost Engagement
Many people wonder why short-form videos perform better on LinkedIn and why they increase engagement. The reason is simple: LinkedIn wants to convert into a completely short-form platform. Like TikTok and Instagram, it shows short-form videos to as many people as possible. Secondly, if you post your short-form content on LinkedIn, it will bring you more engagement.
Image posts and text-based posts work, but they don’t do as much work and don’t bring as much engagement. Although you have to work less to create it, the engagement rate remains low. While creating videos takes a lot of your time, the engagement rate automatically increases. Because in today’s busy era, people only want to gain knowledge through short videos. If you share valuable content on LinkedIn, people will see it more and more and engage with it
How to Post Short Videos on LinkedIn Step-by-Step
The method of posting videos is different for every platform, whether it is short-form videos or long-form videos, Instagram, TikTok, Facebook, YouTube, there are different ways to publish your video and get more engagement, but I will now guide you step by step on the method of posting on LinkedIn because if you post the video according to the method I have told you, more and more people will see your video and the engagement rate will increase and you will benefit a lot from it. If you have promoted any of your services in this video or you have created a digital product or something like that and left it in it,
then the conversion rate of people will also increase because more people will see it. Now you can create this mindset that if 10 thousand people watch your video and the conversion rate is even one percent, then one thousand people will buy the product or service from you,
which will benefit your minister a lot. Therefore, it is very important to learn how to post videos on LinkedIn. How to post videos so that they go viral and bring you more views and engagement. In this regard, I will share a few steps with you, by following which you can achieve these results.
How to Post Short Videos on LinkedIn Using the App
So here are the instructions for posting a video on the LinkedIn app. Number one, you have to open your LinkedIn app by clicking on the plus button at the bottom and selecting New Post. Go to your gallery and select the video that you want to post. After that, you have to add a caption. If you have added it in the editing section first, then it is fine. Otherwise, you can also add hashtags and captions from LinkedIn. After that, it is the turn of hashtags that you have to use smartly.
Here, let me give you a prototype that I have tested myself that when you use hashtags indiscriminately, like hashtag viral, hashtag XYZ, then it sets your mind that it will make my post viral. However, this does not happen. Instead, you always have to use three to four specific hashtags.
Number one, you have to create a hashtag for your brand. Number two, use it for the topic on which you have made the video. Number three, use the hashtag for the topic on which you have made the video. You have to use a hashtag of the industry for which it is created. If you use these three hashtags in any way, your link in post will get good views and after that you have to click on click post and publish the post.
How to Post Short Videos on LinkedIn via Desktop
the method I told you above can only work on the mobile app. I am going to tell you this method for the desktop because many professionals also use desktops, so it is very important for you to know this method. You also have to go to the simple LinkedIn website and first log in. After that, click on Start Post and drag and drop the video that you want to post on LinkedIn. Then, add captions and hashtags, etc. to it and post it. And if the reason for your short video is a long video, meaning you have discussed some things in depth in it, then you can also post that in this way.
I have shared with you how to post a video on LinkedIn, how you can post from desktop and mobile phone, but now the big problem is that how do you prepare a video that is worth posting, like if you publish a random unedited video, that video will never be played and it will not even bring you any views. Therefore, you always have to plan the video well, prepare the script, shoot it, edit it finally and upload it.
Well, you don’t have to upload it at all. After that, I will tell you about the settings, what should be your settings regarding video creation. The format should be vertical format videos are best for mobile, long videos are best for Desktop but they should be less than 60 seconds,, and their quality should be clear quality, HD quality, and if you upload it in up to 4K, then they are even better.
So now I will give you some tips on how to record a video. You should use good lighting. You should use a small wireless microphone so that your voice is clear. You should speak clearly. After that, while editing, you should add text overlays and some B-rolls, etc. Some stock footage related to your speech will make your video engaging and viewers will also learn a lot from it. If you follow these tips that I have told you, you will be completely free from the problem of how to optimize LinkedIn video for more views.
Streamline Video Creation for LinkedIn
if you are a single person and do not want to struggle in planning, scripting, recording and editing daily content, then the best solution is for you to repurpose your existing work. Many people search for how to repurpose blogs into videos for links.
In this regard, I will also guide you. about some tools that if you use, your existing posts will be converted into videos and your work for one to two months will become easier because I do not prefer it nor do I advise you to just keep using text-to-video tools. Rather, to build your personal brand, it is important that you come forward yourself and guide people in some way or the other so that people can get acquainted with your pictures and videos and get to know you. Here are some tools.
Flarecut
The first of them is Flarecut. It converts written content into videos with captions and music. It adds visuals etc. and helps businesses create professional videos for LinkedIn. This tool is ideal and very good for those who have been posting their posts consistently as text posts for a long time. Using this tool, they can convert these posts into videos and start publishing their content again.
Podsqueeze
If you are a podcaster yourself or have done a podcast in the past, then this tool is best for you because it can extract clips from your podcast and give them to you that you can publish as a LinkedIn post. And if you have not done a podcast and now you want to do a that,
then I would like to give you this tip that you should ask any guest you invite some questions related to the industry so that people get a chance to learn and people will also get attached to you. If you do not do podcasting, then you can ignore this tool completely. There is no problem. What this tool does it extract those clips from your podcast and add visuals, music, etc. to them to make them viral and engaging, which makes the video ready to be published.
How LinkedIn Picks Videos for the Video Feed
The videos that LinkedIn shows in your feed are those videos that you are interested in because LinkedIn always takes care of the topic relevance, engagement speed and viewer completion rate in the vertical format of the video. LinkedIn works on these things. If the people for whom you have created are watching more, then it will be shown more in front of people with similar interests.
Similarly, when you show interest in a video, LinkedIn understands it in Urdu and starts showing you similar content from the same industry. And if you want the video you post to go to the LinkedIn video feed, then you want to learn how to get videos in the LinkedIn video feed.
Here are the best strategies: Keep it in the vertical format, keep it short, provide quality and also provide value, add captions, etc. and keep posting consistently. If you follow this strategy, you will Videos will also start going to the LinkedIn Feed video feed.
Conclusion
Now that I have told you everything about LinkedIn videos and you have learned everything, now you should not use this platform just to collect likes and comments like other social media platforms and just for entertainment, but you should also take help from it to grow your business because LinkedIn promotes videos a lot because people mostly like to watch short-form content.
So if your posts are in video, it is not hard to post text-based content, but if they are in video, it will be very good. And now if you keep your videos vertical, keep them short, make them crisp and engaging, and share valuable things in them. Brother, this is a formula for how you can create engaging LinkedIn video content. This is its main formula: make the video short, crisp, engaging, and add value to it.
If your video is going to be long, brother, you have to pay attention to these things and make your video in this way. You have to edit and upload it, and there is also a protection that if you want, you can publish some videos and watch them. If the audience’s attention is not good on them, then you can change your style and show some magic in editing so that people get hooked and watch the video till the end.
If you follow the steps I have mentioned and keep making your videos consistently, then your videos will bring good views which you can later convert into leads or if you are selling digital products then you can also convert them into your potential customers. And if you don’t have an idea about posting or you want to know the ideas which will get you a lot of views if you post in 2025, then you can check out this article of mine.